The Society is encouraging members to participate in Pink Shirt Day on February 27 to raise awareness about the impact of bullying in workplaces, schools and homes, as well as online, and identify themselves as an ally in the fight against bullying.
The pink shirt was chosen as a symbol of the anti-bullying movement to commemorate the response to the bullying a Nova Scotia teen faced for wearing pink to school. Following that incident, pink shirts were distributed to 50 classmates of the bullied student who wore them as a show of solidarity.
To promote the message on social media, this year the organization that runs Pink Shirt Day in Canada is promoting the hashtag #PinkItForward. $1 will be donated by a sponsor to bullying prevention programs for each kind message posted with that hashtag.